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From Gardens to Graphics -
 My Journey in Design

As a creative professional with a passion for personal brands, I am dedicated to suppor small businesses that add diversity and richness to our communities in an era where large chains dominate the market.

I believe in the power of the personal touch and that everyone has something unique to offer.

My mission is to help entrepreneurs showcase their distinctive contributions to the world through strategic and visual branding. I specialize in creating cohesive brand identities that not only stand out but also resonate deeply with your audience.

My journey began in the world of garden and interior design, where I spent many years crafting environments that are deeply personal and tailored to those who inhabit them. With three design degrees, covering garden, interior, and graphic design, I have devoted the last 13 years to creating spaces that reflect the unique personalities and needs of my clients.

Nature is my biggest inspiration. I love the balance between creating digital identities and designing personal spaces, both inside and out. When I'm not working, you can usually find me tending to my garden, which I'm building with my partner. Our garden is our retreat, where we relax with our dachshund Cesar and our four teenagers.

Now, I bring that same passion for authenticity and personalization into the digital realm, where I design brand identities that capture the essence of who you are and what you offer. Whether you’re an author looking to create a memorable book cover or a small business in need of a complete branding overhaul, I’m here to help.

What I Offer:

  • Strategic Branding: I work closely with you to develop a brand strategy that aligns with your mission, vision, and values, ensuring that your brand is not only visually compelling but also strategically sound.

  • Visual Identity Design: From logos to color palettes and typography, I create visual identities that are consistent across all platforms, helping your brand to stand out with clarity and confidence.

  • Digital Courses and Workbooks: For those who prefer a DIY approach, I offer a range of affordable, self-paced courses and workbooks designed to guide you through the branding process. These resources provide practical tools and insights to help you create a strong, cohesive brand on your own.

  • Ongoing Support: Beyond initial branding, I offer coaching sessions and mini-programs tailored to your specific needs, providing ongoing support as your brand evolves.

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Emma Jägbeck 

Strategic Brand Designer

STHLM Graphic Atelier

Let’s Work Together!
Ready to Create Something Unique?
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